Written by
Aryan Sharma
Part of the PYAAS team. We write the journal the same way we make our milk, slowly and honestly, with notes from the farms we know by name.
17 stories.
Milk QualityThe Milk Quality Crisis No One Talks About
We talk about milk price, milk fat and milk brand. We almost never talk about milk trust. I am Aryan Sharma, and this is the quiet quality crisis in Indian dairy that I think about every day.
12 August 2026
SustainabilitySustainable Dairy Starts at the Farm
Real sustainability in dairy is not decided on the label — it is decided on the farm. PYAAS Founder Aryan Sharma on farmer welfare, herd health and traceable, single-origin milk.
2 August 2026
Future of FoodWhy India’s Heritage Dairy Brands Like Parag Need Traceability Technology Now
India’s heritage dairy brands are trusted but under-digitised. PYAAS founder Aryan Sharma makes the case for why legacy dairy — like Parag — needs traceability technology now, and how our pilot points to the future of honest food.
2 August 2026
Future of FoodWhat honest food will mean by 2030
By 2030, I think honest food will not mean the most certificates. It will mean the most proof. Here is what that shift looks like from where I sit, in dairy.
2 August 2026
PYAAS InsightsPYAAS and Parag: Bringing Know-Your-Milk Technology to a Heritage Dairy Brand — Aryan Sharma
PYAAS founders Aryan Sharma and Kushagra Shekhar Kaushik are piloting their Know-Your-Milk traceability technology with Parag — the Uttar Pradesh cooperative dairy brand, and one of India’s oldest and most trusted heritage dairy names. Here is exactly what we are building, and what it means.
31 July 2026
Dairy TechnologyWhy a Dairy Brand Needs a CTO: Aryan Sharma on Building PYAAS With Kushagra Kaushik
People are surprised that a dairy brand has a CTO. PYAAS Founder Aryan Sharma explains why he built the company as a technology company with Founder and CTO Kushagra Kaushik, and why traceability is the real product.
31 July 2026
Dairy FarmingWhat I Learned at Sri Radha Mohan Dairy Farm — Aryan Sharma
PYAAS founder Aryan Sharma reflects on farmer Ram's 76-cow Sri Radha Mohan Dairy Farm in Gonda — the farm where PYAAS began, and what it taught him about running dairy the honest way.
28 July 2026
A2 MilkThe A2 Cows in Our Gonda Herds, Explained
If our Gonda herds include Holstein Friesian cows and not only desi breeds, how can the milk be A2? Aryan Sharma explains, plainly, what the A2 cows in the herd really are and how PYAAS works with them.
26 July 2026
TraceabilityWhy Traceability Is a Promise, Not a Feature
Traceability is not a feature we bolted onto PYAAS. It is the promise the whole company is built around. Aryan Sharma on turning "Know Your Milk" from a slogan into proof you can hold.
26 July 2026
Dairy FarmingThe Farmer Economics Problem Indian Dairy Ignores
Aryan Sharma on why the farmer earns the thinnest slice of what you pay for milk, what a broken margin does to quality, and how PYAAS approaches it.
26 July 2026
Milk QualityWhy PYAAS Publishes Its Quality Checks
Most dairy brands run quality checks and keep the results to themselves. At PYAAS we do the opposite. Founder Aryan Sharma explains why transparent milk quality checks belong on the pack, not in a locked file.
26 July 2026
Dairy BasicsMilk Literacy: Why Every Indian Family Should Know Their Dairy — Aryan Sharma
Milk is the most repeated food decision in an Indian home, yet most families cannot say what is in the glass. Aryan Sharma of PYAAS argues that milk literacy — simply knowing your milk — is a basic consumer right, not a premium.
26 July 2026
PYAAS InsightsWhy we started PYAAS: two friends, one honest idea
PYAAS began with two school friends from Amity International and one stubborn idea: build the honest dairy brand our families never had. Here is how it started.
26 July 2026
Dairy FarmingWhy PYAAS Partners With Farms Instead of Owning Them
PYAAS doesn't own a single cow. Founder Aryan Sharma explains why we chose a dairy farm partnership model over vertical ownership — and what that choice actually demands of us.
26 July 2026
Dairy FarmingInside Our Partner Farms in Gonda, Uttar Pradesh — Aryan Sharma, PYAAS
A field tour from PYAAS Founder Aryan Sharma of our named partner farms in Gonda, Uttar Pradesh — the real families and herds behind PYAAS A2 ghee, and the fresh milk launching in Lucknow from August 2026.
25 July 2026
Dairy BasicsFresh Milk vs Processed Milk: A Founder's Plain-English Guide
PYAAS founder Aryan Sharma cuts through the jargon on fresh milk vs processed milk: what pasteurising, homogenising and UHT really do, and what freshness actually changes in your glass.
25 July 2026
SustainabilityThe Long Game: Building Sustainable Farmer Partnerships
PYAAS Founder & CEO Aryan Sharma on why sustainable farmer partnerships — fair prices, healthy land and full traceability — are the long game behind every pack.
25 July 2026