Founder & CEO of PYAAS. Looks after the farms, collection and quality, and signs up and visits the partner farms in Gonda.
18 stories
- Milk basics
How to Make Khoya (Mawa) at Home
Khoya, or mawa, is the soul of half of India's sweets, and you can make it at home with just one ingredient: milk. Here is a simple, honest recipe, plus why the quality of that milk decides everything.
- Quality and traceability
Loose Milk vs Packaged Milk: Safety and Truth
The milkman's fresh loose milk feels honest and local. The sealed packet feels safe and controlled. But which one can you actually trust? Here is a clear-eyed look at safety, adulteration and traceability.
- Milk basics
Cream-Line Milk: What Non-Homogenised Means
That layer of cream rising to the top of your milk isn't a defect. It's a sign the milk was left as nature made it. Here is what cream line milk and non-homogenised really mean, and why some families prefer it.
- Quality and traceability
The Milk Quality Crisis No One Talks About
We talk about milk price, milk fat and milk brand. We almost never talk about milk trust. I am Aryan Sharma, and this is the quiet quality crisis in Indian dairy that I think about every day.
- Farms and farmers
Sustainable Dairy Starts at the Farm
Real sustainability in dairy is not decided on the label — it is decided on the farm. PYAAS Founder Aryan Sharma on farmer welfare, herd health and traceable, single-origin milk.
- Quality and traceability
What honest food will mean by 2030
By 2030, I think honest food will not mean the most certificates. It will mean the most proof. Here is what that shift looks like from where I sit, in dairy.
- Quality and traceability
Why a Dairy Brand Needs a CTO: Aryan Sharma on Building PYAAS With Kushagra Kaushik
People are surprised that a dairy brand has a CTO. PYAAS Founder Aryan Sharma explains why he built the company as a technology company with Founder and CTO Kushagra Kaushik, and why traceability is the real product.
- Quality and traceability
The future of Indian dairy is a QR code you can trust
The next decade of Indian dairy will not be won by louder claims. It will be won by proof you can scan. Here is the future I am building at PYAAS.
- Farms and farmers
What I Learned at Sri Radha Mohan Dairy Farm — Aryan Sharma
PYAAS founder Aryan Sharma reflects on farmer Ram's 76-cow Sri Radha Mohan Dairy Farm in Gonda — the farm where PYAAS began, and what it taught him about running dairy the honest way.
- Quality and traceability
Why Traceability Is a Promise, Not a Feature
Traceability is not a feature we bolted onto PYAAS. It is the promise the whole company is built around. Aryan Sharma on turning "Know Your Milk" from a slogan into proof you can hold.
- Farms and farmers
The Farmer Economics Problem Indian Dairy Ignores
Aryan Sharma on why the farmer earns the thinnest slice of what you pay for milk, what a broken margin does to quality, and how PYAAS approaches it.
- Quality and traceability
Why PYAAS Publishes Its Quality Checks
Most dairy brands run quality checks and keep the results to themselves. At PYAAS we do the opposite. Founder Aryan Sharma explains why transparent milk quality checks belong on the pack, not in a locked file.
- Milk basics
Milk Literacy: Why Every Indian Family Should Know Their Dairy — Aryan Sharma
Milk is the most repeated food decision in an Indian home, yet most families cannot say what is in the glass. Aryan Sharma of PYAAS argues that milk literacy — simply knowing your milk — is a basic consumer right, not a premium.
- PYAAS news
Why we started PYAAS: two friends, one honest idea
PYAAS began with two school friends from Amity International and one stubborn idea: build the honest dairy brand our families never had. Here is how it started.
- Farms and farmers
Why PYAAS Partners With Farms Instead of Owning Them
PYAAS doesn't own a single cow. Founder Aryan Sharma explains why we chose a dairy farm partnership model over vertical ownership — and what that choice actually demands of us.
- Farms and farmers
Inside Our Partner Farms in Gonda, Uttar Pradesh — Aryan Sharma, PYAAS
A field tour from PYAAS Founder Aryan Sharma of our named partner farms in Gonda, Uttar Pradesh — the real families and herds behind PYAAS A2 ghee, and the fresh milk launching in Lucknow from August 2026.
- Milk basics
Fresh Milk vs Processed Milk: A Founder's Plain-English Guide
PYAAS founder Aryan Sharma cuts through the jargon on fresh milk vs processed milk: what pasteurising, homogenising and UHT really do, and what freshness actually changes in your glass.
- Farms and farmers
The Long Game: Building Sustainable Farmer Partnerships
PYAAS Founder & CEO Aryan Sharma on why sustainable farmer partnerships — fair prices, healthy land and full traceability — are the long game behind every pack.
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