About PYAAS
We put the farm's name on your milk.
Almost nobody in India can name the farm their milk came from. So we built a dairy where every pack does: the farm, the farmer, and that morning's test, at your door in Lucknow by 7 am.
- 4 farmsdelivering now, named on every pack
- 155cows, about 1,200 L a day
- 13Lucknow areas, 73 societies
- 7 amat your door, every morning
Why we started
Milk lost its name.
Aryan grew up in Gonda drinking milk from a cow he could walk to. In the city, he couldn't learn a single thing about the milk in his own fridge: not the village, not the farmer, not the day it left the shed.
Most milk is pooled from so many farms that no single farm is left to point to. When something goes wrong, there's nobody to ask. So we started with the one thing everything else depends on: a name on the pack.
Our promise
Five rules we don't bend.
One farm per pack
Never pooled. The pack names the farm and the farmer.
We walk every farm
Someone from PYAAS stands in the shed and meets the herd before we buy a litre.
A failed batch is never packed
Fat, SNF and adulteration on every collection. Fail, and it stops there.
No “farm fresh” without the farm
If we can’t print the farm’s name, we don’t use the words.
The morning promise
Milk late, missing, or not right? Tell us in the app by 10 am and that morning's litre comes back to your wallet. No forms, no calls.
How it works
Every step has a name.
- STEP 1
The farm
Milked at 05:00 at a farm we’ve walked, by a farmer we name.
- STEP 2
The test
Tested and chilled to 4 °C in the village, before it moves.
- STEP 3
The plant
Packed in Lucknow, Sultanpur Road, under our own protocols.
- STEP 4
Your door
Order by 12 noon in the app; it’s there by 7 am, with its Milk Passport.
We also bring you Parag: PYAAS is an authorised Parag Digital Agent, delivering Parag Gold and Taaza in Lucknow, at printed MRP.
Look up a Milk Passport
Every PYAAS pack has one: the farm, the farmer, when it was milked and how that morning's milk tested. See an example
Meet the farmers
Four Gonda families. You can visit any of them.
Who we are
A dairy family and a tech bench.
Founder & CEO
Aryan Sharma
Grew up in a dairy-farming family in Gonda. Mechanical engineer (NSUT), data science at IIT Madras. Looks after the farms, collection and quality, and decides when a collection gets rejected.
Founder & CTO
Kushagra Shekhar Kaushik
Builds the app, the systems and the Milk Passport. If you can scan a pack and see where its milk came from, that’s his work.
“We're not trying to make milk cheaper. We're trying to make it honest.”
Aryan Sharma, Founder & CEO
Our story so far
Dated, and checkable.
- Pyaas Dairy Private Limited incorporatedCIN U46302UP2026PTC255483
- DPIIT Startup India recognitionDIPP273235
- Parag Digital Agent terms signedWork order issued 13 Aug 2026
- First deliveries in LucknowHub, cold chain, app and payments live
- Start In UP recognitionGovernment of Uttar Pradesh
- PYAAS Desi Gau Milk liveFrom Ram's farm, with a Milk Passport on every pack
- GovtDPIIT
- GovtStart In UP
- Incubation offerIIT (BHU)
- Incubation offerIIIT Allahabad
- Incubation offerIIM Lucknow
- AppliedGoogle for Startups Cloud Program
- ProgrammeAnthropic Startups
- ProgrammeZendesk for Startups
Every licence and number, with links to check them →
PYAAS FSSAI: applied, application no. 30260720126129268
Questions
Straight answers
Why does PYAAS milk cost more than my local shop?
One named farm, every collection tested, and the milk kept at 4 °C from the village to your door. We aren’t trying to be the cheapest milk in Lucknow; we’re trying to be the one you can check.
Do you ever mix milk from two farms?
No. Each PYAAS pack holds one farm’s milk, and its Milk Passport names that farm.
Can I really visit a farm?
Yes. Gau Parivaar members (free) can book a farm visit in the app, with their family.
Why do you also sell Parag?
PYAAS is an authorised Parag Digital Agent, delivering Parag Gold and Taaza in Lucknow. Parag is farmer-owned and trusted; we deliver it at printed MRP, alongside our own milk.
Who owns PYAAS?
The founders. PYAAS is founder-funded, with no outside investment so far.