India produces more milk than any country on earth, and almost none of it can be traced. PYAAS puts a farm and quality record on every pack, a doorstep in the city, and a buyer in front of the farmer. We are testing it on live routes in Lucknow, and publishing what we find.
Milk is pooled from countless farms. Buyers cannot check it; good farmers cannot be paid for it.
A QR batch record on every PYAAS pack, an app with subscription and wallet, and one morning delivery.
Appointed online distributor for a trusted cooperative brand in Lucknow. Daily habit and route density from day one.
A 90-day pilot on live routes, measured and published: retention, on-time delivery, cost per drop, contribution.
We are speaking with seed-stage investors who back food, agri and consumer brands in India.
India's rank in world milk production.
Milk produced in India in 2024-25, up 3.58% in a year.
Uttar Pradesh's share, the largest of any state. PYAAS starts here.
Milk available per person per day in India. A daily, repeat purchase.
Sources: Department of Animal Husbandry and Dairying, Basic Animal Husbandry Statistics 2025 (PIB release, 26 Nov 2025). Food-safety context: FSSAI National Milk Safety and Quality Survey, 2018.
A single-farm pack names one farmer. A pooled pack names every farm in the batch, with the share each one poured in, biggest first.
This is a worked example, clearly labelled as one, until own-brand milk flows at volume. Farm names are PYAAS partner farms in Gonda.
Each line plays a different role. Together they make every delivery route denser and every customer more valuable.
Parag milk and dairy, door delivered at printed MRP as appointed online distributor for Lucknow.
Builds habit and densitySingle-farm and traced-pool milk from named Gonda farms, and Bilona ghee shipped across India.
Carries the marginLocal milkmen and shops deliver inside their own society, paid per litre. Growth without a rider fleet. See the programme
Scales without capexA written work order from a cooperative milk union gives us a product households already buy, without building trust from zero.
Partner farms in Gonda, each named with its owner, and an FSSAI-licensed partner plant. Traceability starts at the shed.
Every batch, test and delivery adds to a data layer no bulk dairy keeps. The technology and IP stay with PYAAS.
High-rise societies put dozens of homes in one tower. A named target list across Lucknow, and local agents to serve it.
Measured on real routes with real households in Lucknow, not modelled in a deck. What worked, what did not, and at what cost.
The fastest way to judge a founding team is to check its promises against its dates. We keep this table honest, including what is still open.
| We said | What happened | Status |
|---|---|---|
| Submit a full pilot proposal and draft MOU to the federation | Submitted 17 Jul 2026, eight days after incorporation | Done |
| Get written commercial terms, not a handshake | Distributor terms signed 6 Aug; work order issued 13 Aug 2026 | Done |
| Deliver to Lucknow homes by Independence Day | Hub, cold chain, app, payments and routing live; first deliveries 15 Aug 2026 | Done |
| Run the pilot at our own cost, with no capital from the federation | Running on those terms | On track |
| Put a live batch record on every PYAAS pack | Record system built; shown as a worked example until own-brand milk flows at volume | In progress |
| Publish the pilot results, including what did not work | Due at the end of the 90-day term | Due |
Every step below follows the one before it. Nothing is presented as done until it is.
Read the dated storyRetention, reliability, cost per delivery, contribution per litre.
More high-rise societies on routes we already run, with P-DAN agents.
Live batch records on every PYAAS pack.
A proven playbook, repeated where cooperative supply already reaches.
An ambition, stated as one. It follows evidence.
Works closest to farms, collection and quality. Grew up around a family dairy farm in Gonda. Mechanical engineer.
Works closest to product, brand and technology: the app, the ERP and the batch record.
FSSAI-licensed dairy plant in Gonda where PYAAS milk and ghee are processed under PYAAS protocols.
"I grew up around milk that came from someone we knew. Somewhere between the village and the city, that knowledge disappeared. PYAAS exists to bring it back. We are not trying to make milk cheaper. We are trying to make it honest."
Aryan Sharma, Founder & CEO
Distributor margin on liquid milk is small.
We use it for habit and density; own-brand milk and dairy carry the margin.The distributor term runs three months and continues on performance.
The evidence pack is our case for extension, backed by delivery data.Morning delivery is expensive until routes are dense.
We measure cost per drop society by society, and grow where towers are tall.A young company with a short operating history.
Dated documents for every milestone, and published results, including failures.We are speaking with seed-stage investors. Terms are shared only privately with investors who request the deck. This page is information, not an offer.
It gives households a product they already trust and buy every day. That builds the daily habit, the app base and the route density that own-brand milk then rides on.
Each collection is tied to the farm, the time and its test for fat, SNF and adulteration markers before milk moves. The record printed as a QR is that batch's record, and the farms are open to visitors.
The app, wallet, routes, farm supply and own-brand line all stay with PYAAS. The shelf is open to any dairy willing to let its milk be checked.
PYAAS. The pilot proposal to the federation kept all technology and intellectual property with the company.
It is the capital of India's largest milk-producing state, close to our Gonda farms, and full of new high-rise societies where one tower is dozens of homes.
Pyaas Dairy Private Limited, CIN U46302UW2026PTC255483. FSSAI licence 12722999000171. Documents are in the data room on request.
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Pyaas Dairy Private Limited · CIN U46302UW2026PTC255483
A-107, Omicron-II, Greater Noida, Uttar Pradesh 201310
A short founder update when the evidence pack is out, and each quarter after.