The Journal
Milk, in plain words.
Notes on milk, farms and quality. The same things we'd tell you across a kitchen table.
Meet the founders of PYAAS
Two school friends, one honest idea: Aryan Sharma and Kushagra Shekhar Kaushik on why they built a dairy that names the farm.
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New to the Journal? Begin with one of these.
Why most milk can't say where it came from, and what real traceability looks like.
Read the collection Milk basicsFat, SNF, protein and the questions families actually ask, answered plainly.
Read the collection Farms and farmersThe Gonda farms behind PYAAS, and the people who run them.
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Latest stories
- Milk basics
Milk and Acidity: Does Milk Help or Hurt?
Reaching for a glass of milk when your stomach burns is instinct for many families. But does milk truly soothe acidity, or make it worse an hour later? Here is the nuanced, honest answer.
- Quality and traceability
Know Your Milk: The Future of Dairy Transparency
We have always known the brand of our milk but not its story. Here is why dairy transparency and traceability are becoming the future of milk in India.
- PYAAS news
Meet the founders of PYAAS
Two school friends, one honest idea: Aryan Sharma and Kushagra Shekhar Kaushik on why they built a dairy that names the farm.
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One guide a week, on WhatsApp
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- Milk basics
Milk Protein Explained: Casein and Whey
Every glass of milk carries two very different proteins doing two very different jobs. Here is what casein and whey actually do, why the ratio matters, and where the A2 conversation quietly fits in.
- Milk basics
Milk for Healthy Skin: What Actually Helps
From glowing-skin promises to homemade face packs, milk gets a lot of beauty credit. Here is an honest look at milk for skin: what genuinely helps from the inside, and which topical claims are more myth than magic.
- Milk basics
Milk and Cholesterol: Separating Fact From Fear
Milk gets blamed for cholesterol more than it deserves, and defended more than the evidence allows. Here is a balanced, honest look at milk and cholesterol, moderation, saturated fat and what actually matters.
- Quality and traceability
What Is Farm-to-Fork and Why It Matters
Farm-to-fork means being able to trace your food back to where it was actually grown or raised. Here is what the phrase really means, why it matters for milk, and how PYAAS makes it real with a QR code.
- Milk basics
How to Make Khoya (Mawa) at Home
Khoya, or mawa, is the soul of half of India's sweets, and you can make it at home with just one ingredient: milk. Here is a simple, honest recipe, plus why the quality of that milk decides everything.
- Quality and traceability
Loose Milk vs Packaged Milk: Safety and Truth
The milkman's fresh loose milk feels honest and local. The sealed packet feels safe and controlled. But which one can you actually trust? Here is a clear-eyed look at safety, adulteration and traceability.
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Health articles are general information, not medical advice. Talk to your doctor about your own diet.
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The milk and ghee we write about.
Four named Gonda farms, tested every batch. ₹85 a litre, first week ₹83. Lucknow, tomorrow by 7 am.
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Hand-churned, small batch. 500 ml, ₹1,499, free delivery across India.
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