Delete your account & data

When we action your request, we delete or irreversibly de-identify the personal data we hold about you, including:

• Your account profile: name, mobile number, and password.
• Saved delivery addresses, landmarks, and delivery/security instructions.
• Subscription schedules, product preferences, and vacation/pause settings.
• Wallet identifiers and saved payment references held by us (we never store your full card details, which are held only by our PCI-DSS-compliant payment partners).
• Your communications and support history, and the ratings or reviews you submitted (deleted or anonymised).
• Marketing consents and preferences.
• Device identifiers, app usage data, and location data associated with your account.
• Your Know-Your-Milk scan history linked to your account.
• Personal identifiers linked to your order history, except where a record must be retained for the legal reasons below (in which case it is minimised and de-identified).

Some records cannot be deleted immediately because the law requires us to keep them. We retain only the minimum needed, for these limited purposes and periods:

• Invoices, billing, and transaction records: retained as required under Indian tax and company law, typically up to 8 years (for example, under the Companies Act, 2013 and applicable GST and income-tax rules).
• Records for legal claims and disputes: kept where needed to comply with a legal obligation, resolve a dispute, or establish, exercise, or defend a legal claim, until the matter and any applicable limitation period end.
• Fraud, safety, and abuse prevention: a limited set of records may be retained for a limited period to detect and prevent fraud, abuse, and repeat misuse.
• Secure backups: your data may persist in encrypted backups for a limited period before being overwritten on our normal backup cycle.
• Anonymised or aggregated data: data that no longer identifies you may be retained for analytics and service improvement; it is not personal data.

• Submit a request. Use the form below, or email us, from or quoting the mobile number registered with your Pyaas account.
• We verify it is you. To protect your account, we confirm the request comes from the account holder before we act on it. We may ask you to confirm a detail linked to your account.
• We delete your data. We complete deletion within 30 days of verifying your request, keeping only the limited records described above.
• We confirm. We email you to confirm once your account and data have been deleted.

Use the form below to request deletion, or email support@pyaasdairy.com and quote your registered mobile number. Prefer to speak to someone? Call +91 96672 60050 (Monday to Saturday, 9:00 a.m. to 6:00 p.m., and Sunday, 8:00 a.m. to 1:00 p.m. IST). Milk quality or safety concern? Call 96672 60050 at any time.